Marketing Fundamentals

with Krista Ripma

Self Study Edition 

  • Lifetime access to a complete course curriculum to teach you the basics of marketing online effectively
  • Learn our Authentic Marketing Method that's generated millions of dollars for our clients - without spending a ton on ads
  • Access to our seller's mindset training with Krista - sell anything (authentically!) whether you're marketing online or in-person
  • Move forward with confidence in your online marketing strategy with a clear plan of action

Available as an at-home study program for the very first time for a one-time price of $288. Regular Price is $997




 "Gosh what can I say!? I've done many a-marketing-course in my time, but Marketing Fundamentals Kicks a**

I launched my course during Marketing Fundamentals with the epic templates they provided and I had a 2% conversion with no ad spend. 

I'm told that's pretty rad. (smiles). So impressed! And grateful! Thank you so much Krista."

-Arianna, Past Participant 


  • Courses
  • Programs
  • Classes
  • Events/Retreats
  • Services
  • Products

If you sell anything online, you need Marketing Fundamentals! 

In this program, we are going to take you through the basics (and not so basics) of marketing and selling anything online.

Whether you're selling with social media, your email list, selling a product, service or event...Marketing Fundamentals is going to give you the tools, strategies, templates & tricks to bring your vision to life.

Some topics we'll cover:

  • Facebook & Instagram Ads
  • Selling Through Social Media
  • Youtube & More
  • Landing Pages & Funnels
  • Website Flow
  • Growing Your Instagram
  • Building Your Email List
  • Launch Strategies
  • Organic vs. Paid Reach
    ... and more!

If you've ever felt lost in the world of selling and marketing online, we feel you.

There is SO much information out there that it's hard to know where to start. People come to us feeling overwhelmed trying to do everything, feeling lost & confused with the jargon.

Here's a little secret: marketing is not actually all that hard. And with a few simple strategies under your belt, you're going to be able to launch, market & sell online with confidence. With no overwhelm or overselling!

We've spent the last 4 years making our clients millions of dollars selling online, from online courses to filling up yoga studios to selling retreats....we've done it all. And we know what ACTUALLY works. And now we're going to share it with you!

Our mission is to heal people's relationship with Marketing & help them live their dharma and share their gifts with the people they are here to serve.

You've got something amazing to put into the world, and we can't wait to help you get it out there.

Learn Relevant Marketing

The point of this program is not to make you an expert marketer - it's to give you the tools you need (and not the ones you don't) to market yourself and your business effectively. Overwhelmed by where to start with marketing? This is for you.

Templates & Resources

We don't just tell you what to do - we show you & give you the exact tools and strategies to make it happen. Rather than spend hours trying to make the perfect landing page, why not use one of our templates? These are the exact designs we use to generate millions of dollars for our clients - and you can't get them anywhere else!

Make it Personal

There's no one-size fits all marketing strategy. Depending on your business, your goals and your budget, you need to know where YOU should put your energy. That's why this program includes live call replays & Q+A every week so you can learn from real people doing real marketing.

Be In The Know

If you're thinking of hiring an agency - don't, at least not until you take Marketing Fundamentals. After you take the program you'll know exactly what to look for when hiring marketers & agencies, where to spend and what to expect. You'll know the right questions to ask and for the rest of your life you'll never be bamboozled by marketing again.

For All Learning Styles

Marketing Fundamentals includes prerecorded calls & Q&A sessions with Expert Marketer, Krista Ripma, worksheets & writing exercises. However you learn best, we've got you covered.

Get A Clear Action Plan...

...not overwhelm. There is so much info out there that is NOT relevant to you. Marketing Fundamentals breaks down marketing into bite-size bits so you can understand what's going to drive results & revenue for you RIGHT NOW. We focus on creating a strategy you can implement today - not next year!


Hi, I'm Krista

I'm glad you're here.

Seriously. I am really glad you are here.

I created this program because I love marketing and I want you to love it too…. or at the very least understand it. I believe everyone deserves to have the tools to create growth and abundance for their business. It should be affordable, easy to understand and FUN! Yes, FUN!

Whether you want to run your own marketing campaigns OR you have a team doing it for you, it is important for you as the owner and creator of your offer to know what is going on in your business, how your budget is being spent, and what is returning revenue vs. totally wasting your time.

As a solopreneur myself, I am all too familiar with the stress, the overwhelm, the reacting instead of planning, feeling spread too thin, unsure where to focus, paralyzed with resistance, and wanting to say, "fuck it" and buy a one way ticket to Mexico mindset.

...and then we remember...

YOU ARE EPIC AND HERE TO GROW, to be of service, to build relationships, to create abundance, and live out your purpose.

I'm here for you.

I'm going to make marketing enjoyable and selling feel good. I am going to show you that marketing can and should be honest, that the truth sells, and authenticity wins. I am going to give you access to my tools, resources and people. I am going to help you get out of your own way and give you a clear strategy for success.

I will show you how to outline your goals and how to hit them. Regardless of where you are at in your business and what kind of budget you have, I can guarantee growth.

If you are reading this right now, it means you have an awesome product or offer that you are ready to get out into the world... you just aren’t quite sure how, or where to start. Whether you have something ready to market right now, or simply have an idea that you are ready to bring into fruition, this course was made for YOU.

This is both an immediate AND longterm plan for your business, to help you create a sustainable offer, build confidence in your marketing capabilities, and a killer return on investment.

I created this because I have seen what's out there in terms of resources and it’s not good enough. I want to help you take control of your success, get in front of the people who are going to buy from you and guide you to launch baby! What is more fun than implementing a strategy and seeing it WORK?! Literally nothing.

Thank you in advance for trusting me, but mostly for trusting yourself, for believing in what you are selling and being ready to invest in your business.

See you inside!

Big love & keep growing,


In the time working with Krista I sold out every retreat and I tripled my email list. We achieved every goal!

- Amanda Giacomini, Creator of 10,000 Buddhas

What's Included


About Krista Ripma


Krista is a marketing coach, launch strategist and co-founder of Authentic Audience, a digital marketing company dedicated to serving brands who foster the best in self care, self love, and self expression. Authentic Audience is the natural progression of Krista’s previous successes in building million-plus Instagram followings, tripling online awareness and engagement for her brands, and coaching hundreds of seasoned and novice business owners to find and speak their truth. She was recently featured in Entrepreneur Mag and Forbes and is the host of the Authentic Audience podcast.




  • + The Buyer's Journey
  • + Types of Digital Marketing Strategies
  • + Types of Digital Offers
  • + Traffic Breakdown
  • + Urgency + Scarcity
  • + Attracting Your Dream Customer


  • + Resistance
  • + Defining Your Gifts
  • + Asking for the Sale
  • + Numbers & Goal Setting


  • + Nurturing Your Audience
  • + Rules of Engagement
  • + Shot Across the Bow
  • + Surveys & Feedback
  • + Sharing, Posting + Speaking
  • + Affiliates + more!


  • + Sales Funnels & Why it Matters
  • + Secrets to a Killer Sales Page
  • + Value Ladders
  • + Pricing
  • + The Perfect Webinar
  • + Stacking your Offer
  • + Launch Baby!

"If you're ready to get your product, course or biz rolling...100/10 recommend Krista to be your guide... the best investment I've made for myself, my business and my sanity.

— Kelli M.

The Limitless Soul


— Katy A.

KMA Organizing

" Krista helped me see my business, and it's potential, in a way that I might have never been able to see myself. Her passion, authenticity, talent and vision were, and continue to be fundamental to the growth and success of my business. I don't know where I'd be without her!"

— Emory H.

Emory Hall Photography


  • Learn how to use the Authentic Marketing Method to grow your audience & following, and increase sales without overspending on ads!
  • Refer back any time - LIFETIME ACCESS to the materials
  • Move forward with confidence in your marketing strategy TODAY
  • Learn at your own pace - watch our videos & do the exercises on your schedule
  • Access our special training on selling authentically - online & in-person
  • Personal feedback and Q+A's on your specific business and strategy from Krista
...if that all sounds good...then what are you waiting for? :)